Jasmin AKA Young London
Biography
Jasmin Tadjiky burst out of the UK scene and dazzled producers and collaborators in the States with her composing chops, her strong, sunny voice, and her worldly adventurousness. Jasmin's 2008 hit "I'm Gone" (coproduced by Fingazz), built on the success of her earlier UK songs, and raised eyebrows on both sides of the Atlantic.
But this gorgeous, charismatic, multi-talented dynamo is just getting started. After more than two years in the United States, Jasmin has returned to London to create an album of songs?and videos?that truly represent her diverse experiences, talents, and personal vision. An EP called Pocket Watches and Bow Ties is out on January 2010. "This time," says Jasmin, "it's me."Jasmin was born Kingston on Thames in England to an Iranian father and an English mother. Her father?an entrepreneur who came to London to open a supermarket?was always passionate about music. "There was no way anyone could not be inspired when around him," recalled Jasmin. The family home echoed with every sort of music, from Michael Jackson to Googoosh. "Growing up in my household was an amazing experience," said Jasmin. "There would always be people coming and going, Persian music playing in one room whilst my mum would be listening to The Beatles in the next." Jasmin studied classical piano from the age of seven; she still works on classical repertoire today, a challenging "hobby." At the age of 13, Jasmin and her friend Anamate began writing and recording songs on their own, improvising a home studio and creating music from scratch.
Jasmin's gift for lyric and songwriting and her powerful singing voice quickly became evident. Although Jasmin had the talent and looks to pursue acting, modeling, or any number of other careers, she chose music. At sixteen, she earned a place at the legendary British Industry Trust School (BRIT), whose alumni include Katie Melua, Adele, the lead singer for The Kooks, Amy Winehouse and many others. Once Jasmin began producing, she did it all writing, playing piano, and singing her own material.
Her work quickly earned her props in the industry. Ron Jones, ex VP of Motown Records called her, "Down to earth, extremely talented, and overall the full package." Friends in Detroit gave her the nickname Young London. Jasmin's musical passions run from the classical music and classic pop she grew up with to newer discoveries: Death Cab for Cutie, Imogene Heap, Gnarls Barkley, and Passion Pit. "Musically, spending two-and-a-half years in States was crucial in terms of broadening my outlook," says Jasmin. "And I learned a lot about the business." One thing Jasmin gained was the confidence to resist pressures put on a young artist to change her style. Experiences with producers urged Jasmin to leave aside her piano, her positive outlook, and her multi-cultural identity, and go for a tougher urban sound. "Some people were pushing me in a direction that took away the things that make me different." That's when Jasmin decided to return to London, and create her own musical statement.The death of Jasmin's father to cancer in 2008 both saddened and motivated her.
She reconnected with Anamate, and a talented group of London session players and began recording new songs. Jasmin's current work is highly catchy, hook-driven, progressive pop rock laced with quirky lyrics, classical piano riffs, and even dashes of Middle Eastern sounds?in other words, a true reflection of her. "I feel a little bit vulnerable," she says. "It's like taking the mask off, and being there yourself, your flaws as well. You are letting someone inside. So it's pop music, but it's real as well." Songs like "Priceless" and "OK" project optimism and self-empowerment. "Young kids today are dealing with so many pressures and insecurities," says Jasmin. "I want to give them something that makes them feel reassured, even just for a minute, something that helps them get through the day."Jasmin has also been creating videos for the new music.
The video for "Cut & Paste," available on YouTube, established her strong connection with producer The Film Boy Project. Their next clip, "Road to Hell," was shot in a private girls' school, and feature jive dancing through the hallways, students in Uniforms reflective of the tough times a girl faces in her teenage years at private school. ! Jasmin has always loved musical theatre, and sees the production of lively, entertaining videos as an integral part of her creative process. Jasmin is pleased with the buzz she has generated in press including a recent BBC TV interview that talks about her music and diverse ethnic background. This has generated numerous Persian websites to ask who is Jasmin. "I'm half Persian," she says. "It's part of me.
Even though I can't speak Farsi and I've never been to Iran, I'm interested in the culture, the music, and what's going on. I want to be involved in things." The video for "Cut & Paste" has been aired on BBC Persia, and an interview is forthcoming. Jasmin recently made the regional finals in UK Open Mic. She now has her own production company, Jazzabell Productions, and website, www.whosjasmin.com. Her first complete album is expected out summer 2010.
For more information, visit Jasmin's official website
For more Information contact artist management
Dawn Elder Management
+ World Entertainment + Media Enterprises
Tel 805-963-2415 E-mail demgmt@aol.com